Design has become the cover for unnecessary consumption. So you go from being a rebel who wanted to change the system and improve the world, to being mercenary. I don’t want to take part in the wholesale, consumerised rape of a nation. If people had the money, it might be more acceptable. But they actually don’t, so it’s offensive. If you don’t actually respect the product itself how on earth can you encourage people to buy it? I would like to write across packaging and ad campaigns, ‘Don’t bother, you don’t need it’.
— Peter Saville (via semisetadrift)


